All Work

Graphic Design · 2025

Cleveland
Guardians
Rebrand

A concept rebrand for the Cleveland Guardians — redesigning the full visual identity system including logo marks, wordmark, sticker pack, and ticket applications, inspired by the city's Art Deco architecture and the Hope Memorial Bridge.

Logo DesignBrand SystemTypographyPrint DesignSticker Pack
Mascot logo with design rationale

Primary Logo — Design Rationale

Logo Marks

Flying G lettermark with design notes

Flying G Lettermark

Cleveland Guardians wordmark with design notes

Wordmark

Logo System

Mascot head logo — primary

Mascot — Primary

Mascot head logo — alternate colorway

Mascot — Alternate

Flying G lettermark sticker

Flying G — Sticker

CLE monogram sticker

CLE Monogram

Applications

Opening Day ticket — mascot version

Opening Day Ticket — Mascot

Opening Day ticket — Flying G version

Opening Day Ticket — Flying G

Back to WorkCaden Marinacci